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Featured Collections

Prime Hoody

Comfort. Style. Performance..

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Hats & Tees

Mix and match your favorite styles.

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Tournament Pant & Short

Rugged, comfortable, and built for everyday wear.

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Rainwear

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Ice Fishing

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Logo Wear

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UPF Apparel

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Accessories

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New Arrivals

Impulse Packable Rain Jacket- Sky Gray
(1)
from $99.99
Impulse Packable Rain Pant - Sky Gray
from $79.99
Heritage Cap - Blue
$24.99
Eagle Tee - Military
$24.99
Pier Cap - Lt Navy/Glacier Grey
$29.99
Rebel Short - Storm Gray
$49.99
Keeper Cap - Gold/Black
$29.99
Tuna Tee - Blue
(2)
$24.99
Angling Boonie - Light Gray
$34.99
Women's Prime LS Shirt - Bermuda
$34.99
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40 products

Recent Blog Posts

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Mastering the Art of Bass Fishing
Mastering the Art of Bass Fishing
To Glove or to Mitt?
To Glove or to Mitt?
Giant Trevally Research on the Great Barrier Reef
Giant Trevally Research on the Great Barrier Reef

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651 Commerce Drive
Hudson, WI 54016
651-788-9858
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