A Legacy of Safety and Innovation

As we mark 15 years of delivering the most trusted fishing apparel, we want to take a moment to thank each one of you who has chosen Striker. From the icy grip of winter lakes to the intense rain on the open water, and even under the relentless sun for saltwater anglers, your belief in our products has been the foundation of our journey.

Your support has pushed us to go beyond expectations, creating gear that does more than just protect from the elements—it saves lives. The strong following we’ve built over the years, along with countless stories of resilience, inspires us to continue innovating for the challenges you face on the water.

Limited Edition 15th Anniversary Tee & Koozie

Developed by Jim Poucher in 2009, Striker Brands LLC was formed with a goal of bringing quality apparel to anglers everywhere. After an initial focus on ice fishing apparel with built-in flotation liners, the Striker brand expanded to apparel for all types of fishing and marine activity with nationwide distribution.

In 2011, Striker introduced its “full feature” ice fishing suits with Sureflote® flotation assist built into the lining. This flotation-assist feature has saved over 100 lives and counting. Striker’s innovation and engineering expertise has catapulted the Striker brand as the undisputed leader in the ice fishing apparel business. Striker introduced the first premium ice fishing suits with performance waterproof/breathable shells, flotation linings, adjustable inseams and other proprietary features, and we aren’t stopping there.

Striker has expanded its apparel lines to include premium rainwear, UPF apparel, lifestyle wear, layering pieces and many kinds of accessories applicable to all fishing and boating activity. This includes Florida coastal saltwater fishing, Alaska salmon fishing, and everything in between. The Striker brand is worn by many notable professional bass fishermen and fishing women, as well as everyday anglers. Striker offers just about every apparel product an angler would ever need to stay comfortable in the elements.

Thank you for being a part of the Striker story. We’re excited to keep bringing you the safety, comfort, and performance that define Striker, for many years to come.

Here’s to you, and to 15 more years of greatness together.