Go Early. Go Late. Go Prepared.

Featured Collections

Prime Hoody

Comfort. Style. Performance..

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Hats & Tees

Mix and match your favorite styles.

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Tournament Pant & Short

Rugged, comfortable, and built for everyday wear.

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Rainwear

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Ice Fishing

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Logo Wear

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UPF Apparel

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Accessories

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New Arrivals

Impulse Packable Rain Jacket- Sky Gray
(1)
Fishing Rain Jacket
from $99.99
Impulse Packable Rain Pant - Sky Gray
Fishing Rain Pant
from $79.99
Heritage Cap - Blue
Ball Cap
$24.99
Eagle Tee - Military
Tee Shirt
$24.99
Pier Cap - Lt Navy/Glacier Grey
Ball Cap
$29.99
Rebel Short - Storm Gray
UPF Shorts
$49.99
Keeper Cap - Gold/Black
Ball Cap
$29.99
Tuna Tee - Blue
(2)
Tee Shirt
$24.99
Angling Boonie - Light Gray
Sun Hat
$34.99
Women's Prime LS Shirt - Bermuda
UPF Fishing Shirt
$34.99
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40 products

Recent Blog Posts

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Mastering the Art of Bass Fishing
Mastering the Art of Bass Fishing
To Glove or to Mitt?
To Glove or to Mitt?
Giant Trevally Research on the Great Barrier Reef
Giant Trevally Research on the Great Barrier Reef

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651 Commerce Drive
Hudson, WI 54016
651-788-9858
Mon - Fri: 9am - 5pm