Striker Partners With Bassmaster Elite Pro Matt Herren For Continued Fishing Apparel Excellence

HUDSON, WI (February 2nd, 2023) – Since 2009, Striker®  has been making technical fishing apparel for anglers who depend on high-performance gear, allowing them to “Go Early. Go Late. Go Prepared.” To share the best gear with more anglers, Striker is excited to announce the addition of Bassmaster® Elite Series angler Matt Herren to their Pro Team.   

With the newly formed partnership, Herren joins a robust list of anglers representing Striker on the Bassmaster Elite Series. “The partnership was a natural fit for us,” said Striker Marketing Director, Matt Cook. “Matt Herren is a highly-respected angler who has proven himself over a very successful career. We are excited for him to join the team and help enhance our excellence in technical fishing apparel.”     

Over his career, Herren has earned his place as a respected and accomplished angler, accumulating ten Classic appearances and 18 top-ten finishes during his Bassmaster tournament career.  

At the highest level of competitive bass fishing, Herren has fished through almost every condition imaginable. “I’ve fished through it all,” said Herren. “You don’t get to pick the weather come practice or tournament days, and your success depends on you being on the water and focusing on fishing.” With weather always being a potential concern on the water, Herren says, “I don’t want to give these guys [competition] any edge, so I need to stay focused out there. Staying dry and comfortable are important factors to staying on my game and fishing my best.”     

As a discerning angler, Matt Herren concentrates on putting together a system of tactics and gear to drive his performance and success on the water. The new partnership with Striker marks his vote of confidence in the products and people behind the brand.  

“Matt Herren is going be a great addition to our impressive group of anglers. We already develop premium products with a fishing-first mindset and look forward to incorporating his unique ideas into our brand and products,” said Cook.  

As the Bassmaster season kicks off, Herren will be relying on Striker gear to keep him dry and comfortable on the water. For both early and late season tournaments, where both moisture and cold temps can be a concern, you’ll find Herren sporting a Striker Denali Suit. Denali’s high-performance waterproof shell and internal Primaloft® insulation will be sure to provide Herren added warmth, without extra bulk and weight. As the season progresses, the Striker Adrenaline Rain Suit and the Tournament Shorts will be among Herren’s favorites. 

 About Striker®  

Striker is a leading brand of technical fishing apparel for men, women, and youth anglers with products ranging from high-performance rainwear and ice fishing outerwear to UPF apparel and casual wear. The brand tag line, “Go Early. Go Late. Go Prepared.,” encompasses the brand mission to offer only the highest performing apparel possible, designed specifically to enhance the complete fishing experience in any weather.  

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